Some of my best customers seem to spend more time looking at the youtube.com website than they do watching TV.

Previous editions of Knightline have drawn attention to some of the crazy things that have appeared on Youtube including videos created by staff at DSGi shops when the bosses were not looking.

Who can forget the blue- shirted employee edging his way along the ceiling beam of a storeroom while hanging upside down like a bat?

I also do not understand why a Currys employee has decided to create a VLOG (a video Blog) that not only identifies its creator, but also mentions the PL1 postcode of his store.

Does this person not realise that criticising his manager and saying “I work for Currys and I’m sick of it” is really not a good idea and does nothing for his job prospects?

Employers are fast getting up to speed to Youtube, My Space, Facebook and all the other social networking sites and will often check to see what job applicants have been saying about themselves on the internet.

 Comet seems to be able to restrain its employees from saying anything bad about the company, as I can find nothing but praise in all the Comet related videos on Youtube.

In fact, Bob Darke, Comet’s commercial director, seems to have embraced the new technology well, as there is an excellent video about how the staff at the Watford store are doing a great job of seling Monster HDMI cables.

Well done, Comet.

Still on the subject of Youtube , I was delighted to find an excellent video called “Comet vs Currys Man”. This 20-minute video has been created by a 15-year-old from Peckham in south London and it uses very professional techniques to overlay images while telling a story.

 The storyline to this surreal video suggests that electrical stores are being overwhelmed by the buying power of the supermarkets and the video ends with the leading character disappearing under a tsunami of Tesco bags.

If I were a Comet or DSGi director, I would hurry along to sign up this creative genius and get him to make a staff training video to get exactly the same point across to every employee.

On the subject of DSGi, have you seen its latest websites?

They are about to open www.currysauction.co.uk and another called www.comparemoreatdixons.co.uk is already operational.

The Currys auction site will offer “great value clearance items at low cost” while assuring the customer that everything is covered by a one-year guarantee.

The Comparemoreatdixons site is yet another comparison site that offers everything from Dixons wine to car insurance and holidays.

This new Dixons site also offers to help customers change their water, gas or electricity supplier.

There is something for everyone – even the best price to hire a private jet. Got a cat or a dog – why not get it a health plan from Dixons?

 These latest products are a long way away from its former high-street image, but, despite these website initiatives, DSGi shares are stil in the doldrums.

I have just renewed my subscription to ERT Weekly . It may seem daft for a contributor to pay for a subscription, but I don’t mind, as it is such good value.

Where would I be without my ERT Weekly? As I couldn’t get to CES in Las Vegas this year, the reports on www.ERTWeekly.com and the video posts on ERTV were alone worth my annual subscription.